{"id":1213,"date":"2025-09-06T14:35:11","date_gmt":"2025-09-06T14:35:11","guid":{"rendered":"https:\/\/augustoalexandre.space\/?page_id=1213"},"modified":"2025-09-22T23:29:02","modified_gmt":"2025-09-22T23:29:02","slug":"about","status":"publish","type":"page","link":"https:\/\/augustoalexandre.space\/pt\/about\/","title":{"rendered":"Sobre"},"content":{"rendered":"
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In\u00edcio<\/a><\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Sobre<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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With a decade of experience in UX and Product Design, I’ve led end-to-end digital projects at agencies and large companies. My experience spans B2B and B2C products, from mobile apps to complex web platforms, always focusing on solving real user problems through strategic, research-based, and execution-ready design.<\/p>

Along the way, I’ve worked with global teams at companies like Serasa and Sys Manager, where I’m based at Petrobras, Brazil’s largest oil company. I consistently help bring clarity to product decisions and impact user experiences. Alongside my full-time role, I also take on freelance and consulting work, supporting product teams that need senior design expertise, a fresh perspective, or help shaping and delivering better digital experiences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"Augusto\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Mentoria e ensino sempre fizeram parte da minha trajet\u00f3ria desde o in\u00edcio.<\/b><\/p>

I’ve supported designers at different stages of their careers\u2014from juniors building their first portfolios to veterans navigating career changes. Through one-on-one mentorships, I help connect design theory to real-world practice. This is how I stay connected to the community and contribute to shaping the next generation of designers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Sobre mim<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Currently, I’m a UX Design Specialist at Sys Manager, based at Petrobras. I focus on shaping screens for systems and user experiences across global platforms.<\/p>

I lead design in cross-functional teams to connect the needs of each project I’m assigned to, ensuring that what we build is a fully functional delivery to the client and aligns with the company’s vision. I work closely with stakeholders and developers to lead end-to-end projects, from initial research and opportunity framing to design execution and implementation.<\/p>

Essa fun\u00e7\u00e3o exige equil\u00edbrio entre pensamento sist\u00eamico, design pr\u00e1tico e capacidade de traduzir complexidade em solu\u00e7\u00f5es claras e elegantes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Experi\u00eancia Selecionada<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\tSpecialist UX Designer<\/span>Sys Manager<\/span><\/cite>\t\t\t\t\t
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\n\t\t\t\t\t\tLidero o design e a otimiza\u00e7\u00e3o de fluxos de navega\u00e7\u00e3o para sistemas complexos da Petrobras, simplificando a jornada do usu\u00e1rio e aumentando a efici\u00eancia operacional. Estruturo e mantenho a documenta\u00e7\u00e3o do Design System, criando componentes e guias de estilo que garantem consist\u00eancia visual e aceleram o ciclo de desenvolvimento. Colaboro diretamente com a equipe de front-end em um ambiente \u00e1gil, garantindo a implementa\u00e7\u00e3o de prot\u00f3tipos de alta fidelidade e resolvendo desafios de usabilidade em tempo real.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\tDesigner de produto s\u00eanior<\/span>Serasa<\/span><\/cite>\t\t\t\t\t
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\n\t\t\t\t\t\tComo Designer de Produto na Serasa, liderei iniciativas para simplificar a jornada do usu\u00e1rio do site p\u00fablico para a \u00e1rea de login, com foco em convers\u00e3o e engajamento. Expandi o Design System com novos componentes web para acelerar a entrega e garantir consist\u00eancia visual, redesenhei fluxos estrat\u00e9gicos usando Figma e Maze para reduzir o atrito na aquisi\u00e7\u00e3o de usu\u00e1rios e atuei como principal elo de UX entre os times, traduzindo as necessidades do neg\u00f3cio em solu\u00e7\u00f5es eficazes, garantindo uma implementa\u00e7\u00e3o de alta fidelidade com os desenvolvedores por meio do Jira.\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\tSenior UX Designer<\/span>Longford & Company<\/span><\/cite>\t\t\t\t\t
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\n\t\t\t\t\t\tFui respons\u00e1vel por estabelecer e liderar a disciplina de UX\/UI na empresa, implementando um processo de design centrado no usu\u00e1rio para orientar todas as iniciativas digitais. Estruturei um fluxo de trabalho completo com wireframes e prot\u00f3tipos para sites, campanhas e an\u00fancios, traduzindo as necessidades do neg\u00f3cio em interfaces intuitivas. Introduzi os testes de usabilidade como pr\u00e1tica central de valida\u00e7\u00e3o e gerenciei as entregas utilizando metodologias \u00e1geis (Kanban), garantindo solu\u00e7\u00f5es eficazes e alinhadas \u00e0 estrat\u00e9gia da empresa.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\t\t\tUX Designer Trainee<\/span>Avante Agency<\/span><\/cite>\t\t\t\t\t
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\n\t\t\t\t\t\tFui pioneiro na cria\u00e7\u00e3o da disciplina de UI\/UX da ag\u00eancia, implementando seu primeiro fluxo de trabalho com wireframes, prot\u00f3tipos e desenvolvimento de sites responsivos em CMS, com forte foco em usabilidade e acessibilidade. Expandi o escopo para uma abordagem de design digital 360\u00b0, gerenciando a identidade visual do cliente nas m\u00eddias sociais e aplicando t\u00e9cnicas de SEO, al\u00e9m de introduzir entrevistas formais com usu\u00e1rios e clientes para orientar decis\u00f5es de design e validar solu\u00e7\u00f5es com base em insights reais.\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tEXPLORE O QUE CONSTRUI<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Stack<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Software e servi\u00e7os que utilizo no meu fluxo de trabalho.\n\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\"Tella\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\tTella<\/span><\/cite>\t\t\t\t\t
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\n\t\t\t\t\t\tThe screen recorder that edits videos for you\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tA design tool that builds production websites.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\"Mobbin\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\tMobbin<\/span><\/cite>\t\t\t\t\t
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\n\t\t\t\t\t\tThe definitive library of mobile and web design.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\"Calendar\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\tCalendar<\/span><\/cite>\t\t\t\t\t
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\n\t\t\t\t\t\tThe calendar for your work, life, and projects.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t\"Notion\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\tNotion<\/span><\/cite>\t\t\t\t\t
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\n\t\t\t\t\t\tThe all-in-one workspace for notes and tasks.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tThe single platform for your entire design flow.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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\n\t\t\t\t\t\tThe pro tool for image editing and composites.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tIssue and project tracker for software teams.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\tBring your team together on one visual canvas.\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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Home \/ About With a decade of experience in UX and Product Design, I’ve led end-to-end digital projects at agencies and large companies. My experience spans B2B and B2C products, from mobile apps to complex web platforms, always focusing on solving real user problems through strategic, research-based, and execution-ready design. Along the way, I’ve worked with global teams at companies like Serasa and Sys Manager, where I’m based at Petrobras, Brazil’s largest oil company. I consistently help bring clarity to product decisions and impact user experiences. Alongside my full-time role, I also take on freelance and consulting work, supporting product teams that need senior design expertise, a fresh perspective, or help shaping and delivering better digital experiences. Mentoring and teaching have always been part of my journey since I started. I’ve supported designers at different stages of their careers\u2014from juniors building their first portfolios to veterans navigating career changes. Through one-on-one mentorships, I help connect design theory to real-world practice. This is how I stay connected to the community and contribute to shaping the next generation of designers. About me Currently, I’m a UX Design Specialist at Sys Manager, based at Petrobras. I focus on shaping screens for systems and user experiences across global platforms. I lead design in cross-functional teams to connect the needs of each project I’m assigned to, ensuring that what we build is a fully functional delivery to the client and aligns with the company’s vision. I work closely with stakeholders and developers to lead end-to-end projects, from initial research and opportunity framing to design execution and implementation. This role requires a balance of systems thinking, practical design, and the ability to translate complexity into clear and elegant solutions. Selected Experience Specialist UX DesignerSys Manager Read More I lead the design and optimization of navigation flows for complex Petrobras systems, simplifying the user journey to increase operational efficiency. I structure and maintain the Design System documentation, creating components and style guides that ensure visual consistency and accelerate the development cycle. I collaborate directly with the front-end team in an agile environment, ensuring the implementation of high-fidelity prototypes and solving usability challenges in real time. Product Designer SeniorSerasa Read More As a Product Designer at Serasa, I led initiatives to simplify the user journey from the public site to the logged-in area, focusing on conversion and engagement. I expanded the Design System with new web components to accelerate delivery and ensure visual consistency, redesigned strategic flows using Figma and Maze to reduce friction in user acquisition, and acted as the main UX liaison across squads, translating business needs into effective solutions while ensuring high-fidelity implementation with developers through Jira. Senior UX DesignerLongford & Company Read More I was responsible for establishing and leading the UX\/UI discipline in the company, implementing a user-centered design process to guide all digital initiatives. I structured a complete workflow with wireframes and prototypes for websites, campaigns, and ads, translating business needs into intuitive interfaces. I introduced usability testing as a core validation practice and managed deliveries using agile methodologies (Kanban), ensuring effective solutions aligned with the company\u2019s strategy. UX Designer TraineeAvante Agency Read More I pioneered the establishment of the agency\u2019s UI\/UX discipline, implementing its first workflow with wireframes, prototypes, and responsive website development in CMS, with a strong focus on usability and accessibility. I expanded the scope to a 360\u00b0 digital design approach, managing client visual identity across social media and applying SEO techniques, while also introducing formal user and client interviews to guide design decisions and validate solutions based on real insights. EXPLORE WHAT I’VE BUILT Stack Software & services I use in my workflow. Tella Read More The screen recorder that edits videos for you Framer Read More A design tool that builds production websites. Mobbin Read More The definitive library of mobile and web design. Calendar Read More The calendar for your work, life, and projects. Notion Read More The all-in-one workspace for notes and tasks. Figma Read More The single platform for your entire design flow. Photoshop Read More The pro tool for image editing and composites. Jira Read More Issue and project tracker for software teams. Miro Read More Bring your team together on one visual canvas.<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"nf_dc_page":"","footnotes":""},"class_list":["post-1213","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/augustoalexandre.space\/pt\/wp-json\/wp\/v2\/pages\/1213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/augustoalexandre.space\/pt\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/augustoalexandre.space\/pt\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/augustoalexandre.space\/pt\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/augustoalexandre.space\/pt\/wp-json\/wp\/v2\/comments?post=1213"}],"version-history":[{"count":5,"href":"https:\/\/augustoalexandre.space\/pt\/wp-json\/wp\/v2\/pages\/1213\/revisions"}],"predecessor-version":[{"id":1803,"href":"https:\/\/augustoalexandre.space\/pt\/wp-json\/wp\/v2\/pages\/1213\/revisions\/1803"}],"wp:attachment":[{"href":"https:\/\/augustoalexandre.space\/pt\/wp-json\/wp\/v2\/media?parent=1213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}